Rice Bran Oil Market – Trends Forecast Till 2031

Market Snapshot

Market Overview

The global Rice Bran Oil Market size was estimated at USD 7,500 million in 2024 and is projected to reach USD 13,798.5 million in 2031 at a CAGR of 9.10 % during the forecast period 2025-2031.

Rice Bran Oil is a type of vegetable oil extracted from the outer layer of rice, known as the bran, and is widely used in cooking, cosmetics, and industrial applications. This oil is rich in nutrients such as vitamin E, essential fatty acids, and antioxidants, which make it popular for its health benefits, including its ability to reduce cholesterol and improve heart health. The global market for rice bran oil has seen steady growth due to the increasing demand for healthier cooking oils and natural skincare products.

The scope of the rice bran oil market is expanding across various sectors, including food, pharmaceuticals, and personal care. In the food industry, rice bran oil is favored for its high smoking point, making it suitable for deep frying and other cooking processes. Additionally, the growing consumer awareness of the health benefits associated with rice bran oil, such as its potential to reduce cardiovascular risks, has contributed to its increased use in health-conscious diets. In the cosmetics industry, rice bran oil is gaining popularity for its moisturizing properties and its ability to combat aging signs.

Several key trends are shaping the rice bran oil market, including the rising preference for plant-based and non-GMO oils as part of the growing trend toward cleaner and more sustainable food choices. Additionally, the shift toward more organic and natural skincare products is driving demand for rice bran oil in personal care items. Technological advancements in oil extraction methods have also improved the quality and yield of rice bran oil, making it more accessible and affordable to a wider range of consumers.

The market is being driven by several factors, including the increasing prevalence of lifestyle-related diseases such as heart disease, diabetes, and obesity, which have prompted a rise in demand for healthier oils. Furthermore, the growing awareness of environmental sustainability and the benefits of using eco-friendly ingredients in food and personal care products is encouraging producers to adopt rice bran oil as a key ingredient. Additionally, the expansion of the food and beverage industry in emerging markets, especially in Asia Pacific, is expected to further propel the growth of the rice bran oil market in the coming years.

Delvens Industry Expert's Standpoint

Experts in the Rice Bran Oil Market highlight several key trends driving growth and innovation. The rice bran oil market has been steadily growing due to its numerous health benefits, including its ability to improve heart health and reduce cholesterol levels. Extracted from the outer layer of rice, rice bran oil is rich in antioxidants, essential fatty acids, and vitamin E, making it popular in both the food and personal care industries. The oil is favored for its high smoking point, making it ideal for frying and cooking, while its moisturizing properties have led to increased use in skincare products. As consumers become more health-conscious and demand for natural, non-GMO, and organic products rises, the market for rice bran oil is expanding. This is further supported by technological advancements that improve oil extraction methods, making rice bran oil more accessible and affordable. Additionally, the increasing prevalence of lifestyle diseases and a growing preference for plant-based ingredients are key drivers of the market, alongside the expanding food and beverage industries, particularly in regions like Asia Pacific. These factors are expected to continue to fuel the demand for rice bran oil in the coming years.

Market Portfolio

Key Findings

• The non-organic rice bran oil segment, dominated the market in 2024, accounting for 87.0% of revenue share, and is expected to continue its growth during the forecast period. This segment is favored for its affordability, accessibility through established supply chains, and effective marketing strategies that emphasize its cost-effectiveness and versatility. Additionally, there are no specific regulatory frameworks favoring one type over another, which makes non-organic oil more widely available. The production of non-organic rice bran oil is less expensive compared to organic varieties, as organic farming requires strict standards, such as the avoidance of synthetic fertilizers and pesticides, which result in higher production costs and lower yields.

• The organic rice bran oil segment, the market is expected to grow at the fastest rate, with a projected CAGR of 9.10% from 2025 to 2031. This growth is driven by consumers' increasing focus on health and wellness, with organic rice bran oil being perceived as a healthier alternative due to its absence of synthetic chemicals. The oil’s rich nutritional content, including antioxidants and essential fatty acids, makes it particularly appealing to health-conscious individuals. Furthermore, the global push for sustainable farming practices, along with better supply chain access and regulatory initiatives supporting organic farming, is expected to further drive demand in this segment.

• The food & beverage application, the market led in 2024, attributed to rice bran oil’s superior nutritional profile, versatile cooking properties, and alignment with consumer trends favoring natural and minimally processed foods. As consumers become more aware of diet-related health issues, there is an increasing demand for healthier cooking oils, with rice bran oil positioned as an appealing option due to its health benefits. The growing global emphasis on healthier eating habits is expected to propel the food & beverage application segment, making it a major driver of market growth.

• The nutraceutical application, the market is set to grow at the fastest CAGR from 2025 to 2031. This is primarily due to rice bran oil’s impressive nutritional properties, including unsaturated fattyacids such as oleic acid, and bioactive compounds like oryzanol, tocopherols (vitamin E), tocotrienols, and phytosterols. These compounds contribute to various health benefits, especially heart health, making rice bran oil increasingly popular in the nutraceutical industry as consumers seek functional products that support overall well-being.

• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. Asia Pacific region is projected to hold the largest market share. Factors such as Health benefits, growing health consciousness, versatility in cooking, rising demand for natural products, sustainability trends, nutritional profile, technological advancements, expanding food & beverage industry, regulatory support, and changing consumer preferences have triggered the Rice Bran Oil Market in the region.

Regional Analysis

Asia Pacific region to Dominate the Market

• The North American rice bran oil market is expected to grow at a strong pace over the forecast period, driven by rising health consciousness and the region’s modern, fast-paced lifestyles that have led to an increased preference for healthier food choices. Many food and beverage companies in the region are constantly innovating and developing healthier products. Rice bran oil is recognized for its beneficial fatty acid composition, which includes essential fatty acids and antioxidants like gamma-oryzanol, contributing to heart health and potentially helping prevent diseases like Alzheimer’s and certain types of cancer.

• In the U.S., the rice bran oil market led the North American region in 2023, with growth supported by the expansion of the food processing industry and the oil’s versatility in cooking and frying. Additionally, improvements in extraction technologies have enhanced yield efficiency, making rice bran oil more accessible to consumers. The growing popularity of plant-based diets has also increased the use of rice bran oil as a healthier alternative to traditional oils, boosting its market potential.

• Europe’s rice bran oil market saw significant growth in 2023, driven by increasing awareness of its health benefits, such as its high levels of antioxidants and heart-healthy fats. This awareness has led to rising consumer demand for the oil. Additionally, the growing trend toward natural and organic food products has spurred interest in rice bran oil, which is marketed as a healthier option compared to conventional cooking oils. The expansion of the food processing industry, coupled with the increasing popularity of Asian cuisine in Europe, has further supported the demand for rice bran oil.

• In the UK, the rice bran oil market is expected to grow substantially in the coming years due to rising consumer health awareness. The oil’s high smoke point, rich nutritional profile, and heart-healthy properties make it a sought-after choice for cooking. Moreover, the growing demand for functional foods and the potential use of rice bran oil in the cosmetics industry are expected to drive market growth. However, the competition from other healthy oils and limited availability may present some challenges to its widespread adoption.

• The Asia Pacific region held the largest market share of 41.8% in the global rice bran oil market in 2023, driven by factors such as high rice production, increasing health awareness, and a growing preference for natural and healthier cooking oils. Major rice-producing countries like India and China are significant contributors to the market. Rising disposable income and urbanization are fueling demand for premium cooking oils, benefiting rice bran oil. Furthermore, the oil’s versatility in food, cosmetics, and pharmaceuticals further enhances its market potential, although challenges such as inconsistent oil quality and limited awareness in certain segments may hinder growth.

Competitive Landscape

• Adani Wilmar Ltd.
• Cargill, Incorporated
• King Rice Oil Group
• Ricela Group of Companies
• Emami Group (Emami Agrotech Ltd.)
• AP Solvex Ltd.
• 3F Industries Ltd.
• Zhejiang Delekang Food Co. Ltd
• Marico Limited
• Modi Naturals Ltd.
• TSUNO Group Co., Ltd

Recent Developments

• In March 2024, Gemini Edibles & Fats India Ltd. launched a new campaign for its Freedom rice bran oil, titled "Cholesterol Ki Safai ka Specialist." This marks the second promotional advertisement in the "Rice Bran Oil Kare Andar Se Safai" campaign series. Such marketing initiatives encourage consumers to choose rice bran oil, highlighting its benefits in aiding cholesterol cleansing.

• In April 2023, Chhen Chandara, owner of Cambodian Rice Bran Oil Co. Ltd., inaugurated a new rice bran oil production facility in Battambang, Columbia. The plant is designed to refine 6 tons of oil per day and is set to supply products to local consumers following the Khmer New Year celebrations.

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