Over The Top (OTT) Platforms Market - Trends Forecast Till 2028

Market Overview

The Over the Top (OTT) Platforms Market size is projected to reach a CAGR of 12.5% from 2022 to 2028.

An over-the-top (OTT) application is an app or service that avails a product over the Internet and bypasses traditional distribution practices. Services that are available over the top are most typically related to media and communication and are generally, if not always, lower in cost than the traditional method of delivery. The study outlines the key regional trends and provides insights into the OTT industry who focus on localization as a means of differentiation.

Rise in demand for OTT services in developing regions, increase in SVoD services, availability of variety of content, surge in demand for live streaming channels, rise in demand for OTT services & gaming during the lockdown period implemented due to the COVID-19 outbreak, and availability of freemium models in price-sensitive markets are some of the factors that have supported long-term expansion for Over The Top (OTT) Platforms Market.

The onset of the COVID-19 pandemic positively impacted the OTT landscape, with audiences consuming more content at home via OTT devices.

Regional Analysis

North America dominated the overall OTT market share during the forecast period, as the region is equipped with high broadband access as well as number of services, which have already moved on to providing several videos in HD and 4K.

Insights are provided for each region and major countries within the regions

Competitive Landscape

Key Players

• Netflix, Inc.
• Roku, Inc.
• Amazon.com Inc.
• The Walt Disney Company
• Google LLC (YouTube)
• Rakuten, Inc.
• Telstra Corporation Limited
• Hulu, LLC
• Tencent Holdings Ltd.

Recent Developments

• September 2020 - Google announced that they are working on YouTube Shorts, which is a new way to watch and create on YouTube. Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.
• October 2020 - Netflix Inc. partnered with Microsoft to help coders in their learning journey of Data Science and AI. Microsoft launched the Global Skills Initiative, aimed at helping 25 million people worldwide acquire new digital skills. It has launched new modules that are inspired by the new Netflix original, “Over the Moon. “It will take the user through beginners’ concepts in data science, machine learning, and artificial intelligence.

Reasons to Acquire

• Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors
• Gain authentic and granular data access for Over The Top (OTT) Platforms Market so as to understand the trends and the factors involved behind changing market situations
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope