The Over the Top (OTT) Market is segmented by Type of Service (SVOD, TVOD, AVOD), and Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America)
The Over the Top (OTT) Platforms Market size is projected to reach a CAGR of 12.5% from 2022 to 2028.
An over-the-top (OTT) application is an app or service that avails a product over the Internet and bypasses traditional distribution practices. Services that are available over the top are most typically related to media and communication and are generally, if not always, lower in cost than the traditional method of delivery. The study outlines the key regional trends and provides insights into the OTT industry who focus on localization as a means of differentiation.
Rise in demand for OTT services in developing regions, increase in SVoD services, availability of variety of content, surge in demand for live streaming channels, rise in demand for OTT services & gaming during the lockdown period implemented due to the COVID-19 outbreak, and availability of freemium models in price-sensitive markets are some of the factors that have supported long-term expansion for Over The Top (OTT) Platforms Market.
The onset of the COVID-19 pandemic positively impacted the OTT landscape, with audiences consuming more content at home via OTT devices.
North America dominated the overall OTT market share during the forecast period, as the region is equipped with high broadband access as well as number of services, which have already moved on to providing several videos in HD and 4K.
Insights are provided for each region and major countries within the regions
Report Feature |
Descriptions |
---|---|
Growth Rate |
CAGR of 12.5% during the forecasting period, 2022-2028 |
Historical Data |
2019-2020 |
Forecast Years |
2022-2028 |
Base Year |
2021 |
Units Considered |
Revenue in USD billion and CAGR from 2022 to 2028 |
Report Segmentation |
type of service and region. |
Report Attribute |
Market Revenue Sizing (Global, Regional and Country Level) Company Share Analysis, Market Dynamics, Company Profiling |
Regional Level Scope |
North America, Europe, Asia-Pacific, South America, and Middle East and Africa |
Country Level Scope |
U.S., Japan, Germany, U.K., China, India, Brazil, UAE, South Africa (50+ Countries Across the Globe) |
Companies Profiled |
Netflix, Inc., Roku, Inc., Amazon.com Inc., The Walt Disney Company and Google LLC (YouTube), Rakuten, Inc., Telstra Corporation Limited, Hulu, LLC, Tencent Holdings Ltd. |
Available Customization |
In addition to the market data for Over The Top (OTT) Platforms Market, Delvens offers client-centric report and customized according to the company’s specific demand and requirement. |
Over The Top (OTT) Platforms Market is segmented into type of service and region.