Nicotine Pouches Market – Trends Forecast Till 2030

Market Snapshot

Market Overview

The global Nicotine Pouches Market size is projected to reach a CAGR of 33.6% from 2023-2030.

Nicotine pouches are tobacco-free nicotine substitute that is placed between the lip and gum. Nicotine pouches are used by those who want to quit smoking or tobacco addiction. These pouches are white and discrete, and don’t stain the teeth or lips. They do not have tobacco leaves and are available in different flavours such as coffee, fruits, mint, etc.

The growing interest in nicotine pouches among young people who are trying to quit, coupled with growing interest in alternative products that do not involve lung exposure will drive the industry growth. There is a growing demand among consumers for goods that are safer and free from the negative effects of smoke or inhalation.

On the other hand, nicotine pouches have certain side effects such as sore mouth, upset stomach, hiccups, etc which can hinder the selling of the product and market growth as well.

Delvens Industry Expert's Standpoint

The rising demand for smokeless tobacco products, changing consumer preferences, and a shift towards cleaner and safer nicotine alternatives. Increased restrictions on smoking in public places made a consumer look for an alternative product which is Nicotine pouches that offer a convenient and discreet way to consume nicotine without the need for smoking, leading to improve this market. Further, the need for reducing lung exposure to the harmful chemical in case of tobacco use and withdrawal from tobacco use. Nicotine offers a smokeless, tobacco-free, and spit-free way to consume nicotine, making them a popular choice for consumers looking to quit smoking or reduce their tobacco consumption. Gradually, the product with the formulation of nicotine continues to grow the market for nicotine pouches in the next coming years.

Market Portfolio

Key Findings

• The product segment is bifurcated into Tobacco-derived and Synthetic. The synthetic segment is anticipated to witness a prominent growth rate from 2022 to 2030. An increasing number of product launches in the synthetic segment is expected to drive industry growth. There are several brands including “NIIN” and “Rush” that are focusing on the expansion of their product portfolio with the launch of synthetic pouches.

• The flavour segment is further bifurcated into Original/Unflavoured and Flavoured. The unflavoured segment is anticipated to grow at the fastest CAGR during the forecast period. Key players are focusing on introducing new products with unique, original flavours due to high demand

• The strength segment is further segmented into Light, Normal, Strong and Extra Strong. The normal segment is anticipated to grow at the fastest CAGR over the forecast period. Moderate tobacco users and those who have a lower tolerance to the effects of nicotine prefer tobacco pouches with a regular strength type. However, the availability of a variety of flavours and strength levels that allow customers to choose products tailored to their individual needs and expectations will drive the industry's growth.

• The distribution channel segment is further bifurcated into Offline and Online. The online distribution channel segment is anticipated to register the fastest CAGR over the forecast period. Increasing third-party retailer platforms, and availability of products directly from brands’ websites are some of the key factors determining the segment growth.
   
• The market is also segmented into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. North America is the fastest-growing market for nicotine pouches market. Increased use of oral tobacco-free products and the US market first introduced nicotine pouches in 2016, after that it witnessed a huge increase in sales & reached a value of $2.16 million in 2020 are the main drivers for the nicotine pouches industry in North America.

Regional Analysis

North America to Dominate the Market

• North America holds a major share of the global nicotine pouches market. Increasing sales of nicotine pouches, especially in the U.S. due to the rising consumption of nicotine patches by adult smokers in the country, is a key factor boosting the market in the region.

Competitive Landscape

• 77 Pouches
•  Dryft
•  Genmist
•  JTI Sweden
•  LYFT
• Nordic Spirit
• Skruf
• The Art Factory AB
• Triumph Pouches
• ZYN (Swedish Match)

Recent Developments

• In 2020, British American Tobacco expanded its production line of nicotine pouches at its factory in Pecs, Hungary. Increasing the production of such products, which contain no tobacco fits well with BAT’s strategy to offer the consumer a broader selection of potentially less harmful products.
   
• In February 2022, Philip Morris International decided to go smoke-free. It believes smoke-free tobacco is a far better option than smoking tobacco products. It aims to replace all cigarettes with non-smoking tobacco products.

Reasons to Acquire

• Increase your understanding of the market for identifying the best and most suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors.
   
• Gain authentic and granular data access for Nicotine Pouches Market so as to understand the trends and the factors involved in changing market situations.
   
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
   
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

Report Scope