Media Monitoring Tools Market - Trends Forecast Till 2028

Market Overview

The Media Monitoring Tools market size is projected to reach a CAGR of 13.2% from 2022 to 2028.

Social Media Monitoring Tools s are developed to understand social media presence, demographic data, and to improve a brand’s reputation. Social Media Monitoring Tools s helps to identify thought leaders & influencers, specific mentions about a product/company/ individual, and trending topics or phrases across the social media.

Increasing investments on digital advertising, rising dependency on social media advertising tools to reach customers, increasing focus on understanding customer preference on particular products, and growing trend on delivering personalized content based on current trends are some of the factors that have supported long-term expansion for Media Monitoring Tools market.

Regional Analysis

North America is estimated to lead the Media Monitoring Tools Market during the forecast period. The increasing presence of prominent enterprises in the U.S. including Alphabet Inc., Oracle Corporation, and Hootsuite is predicted to enhance the market share in the region.

Insights are provided for each region and major countries within the regions

Competitive Landscape

Key Players

• SemanticForce Inc.
• Talkwalker
• Agility PR Solutions LLC
• BurrellesLuce
• Cision Ltd.
• Critical Mention, Inc.
• CyberAlert LLC
• Hootsuite Inc.
• M-Brain
• Meltwater
• TVEyes Inc

Recent Developments

• March 2020: - Cision Ltd. one of the leading PR and earned media software developers in the U.S., introduced a podcast-monitoring service with the help of TVEyes, the company’s leading partner in the project. The service is launched in the next-generation communications cloud of the company.
• March 2021, Novus Group, a leading media monitoring & analysis services provider, introduced a media monitoring mobile application in response to the rising trend of remote working. The application will enable the company to deliver significant data to their clients on their mobile phones.

Reasons to Acquire

• Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors
• Gain authentic and granular data access for Media Monitoring Tools market so as to understand the trends and the factors involved behind changing market situations
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope