Influencer Marketing Platform Market - Trends Forecast Till 2028

Market Overview

The global influencer marketing platform market is anticipated to reach USD 7.2 billion in 2021 growing at a CAGR of 32.4% during the forecasting period, 2021-2028. Various brands are understanding the importance of the influencer marketing platform as the end market is more focused on digitization. The influencer type of consumer is mostly followed in the field of entertainment (approx. 45.0%), beauty influencers (approx. 42.5%) 

Increasing customers’ bent towards video-based content and increasing demand for ad filtering software are some of the factors that have supported long-term expansion for the influencer marketing platform industry. 

Key Findings

The global influencer marketing platform market is segmented into component, application, organization size, end-user, and geography.

Component segment is segmented into Solution and Services

Application segment is segmented into Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting, Compliance Management and Fraud Detection 

Organization Size segment is segmented into Large Enterprises, Small and Medium-Sized Enterprises

End-User segment is segmented into Fashion and Lifestyle, Agencies and Public Relations, Retail and Consumer Goods, Health and Wellness, Ad-Tech, Banking, and Finance, Travel and Tourism

Geographically, the global influencer marketing platform market is sub-segmented into North America, Europe, Asia-Pacific, Middle East and Africa and South America and insights are provided for each region and major countries within the regions

Regional Analysis

North America region has come up as the prominent region for the leading share in the overall global market during the forecast period 2021-2028.

Competitive Landscape

Key players in the global influencer marketing platform market are IZEA Worldwide, Quotient Technology Inc., Launchmetrics, JuliusWorks, Inc., Traackr, Inc., Upfluence Inc., Klear, AspireIQ, CreatorIQ, Mavrck, Impact Tech, Inc., Brandwatch, Linqia, Inc., Onalytica, Social Beat Digital Marketing LLP, ExpertVoice Inc., Lefty, Lumanu Inc., InfluencerDB, Taggermedia, Heepsy, Fourstarzz Media LLC, Juulr B.V., Intellifluence, Insense Ads, Inc., Talent Village Ltd., The Room, Blogmint, Zine Ltd., and Captiv8 Inc. among others

Recent Developments

The companies have come up with various promotional activities in from of launch, investment, acquisition, and other, for instance:

• In 2020, Julius Works Inc. acquired HYPR Brands. Their advanced skills comprise campaign management, influencer search, and discovery, and measurement and reporting suites
• In 2019, IZEA Worldwide, Inc. announced the beta launch of new software service for marketers. BrandGraph offers a multi-platform service to organize the complicated hierarchy of corporation-to-brand relationships by category

Reasons to Acquire

• Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors
• Gain authentic and granular data access for influencer marketing platform market so as to understand the trends and the factors involved behind changing market situations
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope