Hand Sanitizers Market – Trends Forecast Till 2030

Market Snapshot

Market Overview

The global Hand Sanitizers Market size is projected to reach a CAGR of 4.4% from 2023-2030.

Hand sanitizers are defined as consumer goods that are utilized for the prevention and transmission of infections, bacteria, and microorganisms through hands. These products do not require the usage of water or soap to wash, they evaporate after disinfecting the hands. They are available in different forms for usage such as in gel, liquid, spray, foam, or even disposable hand wipes, and are highly effective hand hygiene products providing moisture retention as well.

Rising public awareness about personal hygiene is a vital factor responsible for the upliftment of market growth, also a rise in government initiatives to promote good personal hygiene practices, a rise in the distribution of hand sanitizers in various healthcare settings, a rise in the concerns regarding health safety and precautionary measures for wellness, rise in the transformation of the lifestyle of individuals resulting in increased healthcare expenditure and better health measures and increase in the cost-effective and moisture retaining features even with purifying capabilities are some of the prime factors among others driving the hand sanitizer market. Moreover, rising innovation in the production technique of sanitizers and rise in the research and development activities in the market will further create new opportunities for the hand sanitizer market the in the forecast period mentioned above.

On the other hand, the rise in the concerns regarding side effects and infections of the skin with the usage of the product and lack of adoption due to the presence of severe ingredients in cheaper versions of the product are the major factors among others which will obstruct the market growth, and will further challenge the growth of hand sanitizer market in the forecast period mentioned above.

With the sudden outbreak of the COVID-19 pandemic, the World Health Organization (WHO) has recommended the use of hand sanitizers for self-preservation and to minimize the spread of the coronavirus. The increasing number of deaths caused by the virus has further triggered an alarming response from consumers, thereby increasing the emphasis of consumers on hand hygiene as a preventive measure against contracting the infection. Hand sanitizers contain a high percentage of alcohol, which removes the envelope coating of the virus, thereby making it non-infectious and providing continuous protection to the user.

Delvens Industry Expert's Standpoint

The transformation of individual lifestyles, leading to increased healthcare expenditure and better health measures, coupled with cost-effective and moisture-retaining features, even with purifying capabilities, are some of the key factors driving the growth of the hand sanitizer market. Additionally, the market is witnessing rising innovation in the production techniques of sanitizers and a surge in research and development activities, which will further create new opportunities for the hand sanitizer market during the forecast period mentioned above. However, the presence of severe ingredients in cheaper versions of the product has hindered the adoption and is a major factor among others that will obstruct the market growth.

Market Portfolio

Key Findings

• The product segment is further segmented into Gel, Foam, Liquid, and Others. The largest market share is held by the gel-based hand sanitizer segment. It alone amounts to 47% of the market share and is expected to continue doing so during the forecast period. Gel sanitizers are usually light and watery in the formulation and therefore have a spreadability, which allows these gel-based sanitizers to easily penetrate the skin to eliminate most bacteria. The ease of product availability and wider access to these types of antiseptic products will continue to fuel the demand for these products in the coming years.
   
• The distribution channel segment is further fragmented into hypermarkets & Supermarkets, Drugstore, Online, and Others. Hypermarkets and supermarkets have a larger distribution channel with a market share of about 37% in terms of global revenue. Various region has experienced a surge in the distribution of cleansers in the market which can be traced back to the increasing numbers of these stores in these regions.
   
• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. North America dominates the hand sanitizer market due to a rise in the concern for health and hygiene maintenance by the majority of the population, a rise in the extreme product availability with increased penetration of online as well as offline channels, and a rise in the government initiatives to promote good personal hygiene practice in this region.

Regional Analysis

North America to Dominate the Market

• North America dominates the hand sanitizer market due to a rise in the concern for health and hygiene maintenance by the majority of the population, a rise in the extreme product availability with increased penetration of online as well as offline channels, and a rise in the government initiatives to promote good personal hygiene practice in this region.
   
• Asia-Pacific is the expected region in terms of growth in the hand sanitizer market due to a rise in awareness about hygiene among consumers in this region.

Competitive Landscape

• Reckitt Benckiser Group plc
• Procter and Gamble
• The Himalaya Drug Company
• GOJO Industries, Inc.
• Henkel AG and Company
• Unilever
• Vi-Jon
• Chattem, Inc.
• Best Sanitizers, Inc.
• Kutol

Recent Developments

• In March 2021, Cleancut announced the launch of the brand's first-ever foaming hand sanitizer. The fragrance-free formula is an FDA-approved disinfectant created with plant-derived ingredients.
   
• In March 2021, Medimix, the flagship brand owned by AVA Group, announced the launch of its new range of Hand Sanitizer gel which is 100% natural with a combination of natural ingredients like aloe vera, Tulsi and has anti-bacterial properties.

Reasons to Acquire

• Increase your understanding of the market for identifying the most suitable strategies and decisions based on sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors
   
• Gain authentic and granular data access for Hand Sanitizers Market to understand the trends and the factors involved in changing market situations
   
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
   
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope