Hair and Scalp Care Market – Trends Forecast Till 2031

Market Snapshot

Market Overview

The global Hair and Scalp Care Market size was estimated at USD 99,940.00 million in 2024 and is projected to reach USD 169,071.60 million in 2031 at a CAGR of 7.8 % during the forecast period 2025-2031.

The hair and scalp care market encompass a wide range of products and treatments aimed at maintaining the health, appearance, and hygiene of the hair and scalp. This includes shampoos, conditioners, hair oils, serums, masks, scalp exfoliators, and medicated treatments for conditions like dandruff, hair thinning, or scalp psoriasis. It also spans professional salon services and home-use solutions, with offerings tailored for different hair types, concerns, and lifestyles. As personal grooming becomes a key aspect of wellness, the market has seen a shift from basic cleansing products to those offering holistic care, combining cosmetic and therapeutic benefits.

The scope of the market is extensive, cutting across age groups, genders, and geographies. Product segmentation varies from mass-market options to premium and luxury categories, with specialized products for curly, straight, colored, or chemically treated hair. Organic, cruelty-free, and ingredient-transparent brands are gaining popularity, reflecting consumer demand for clean beauty and sustainability. Additionally, innovations in scalp health, such as microbiome-balancing formulations and high-tech applicators, are expanding the market's boundaries and attracting interest from dermatological and cosmetic science sectors.

Several trends are currently shaping the hair and scalp care industry. Consumers are increasingly aware of the connection between scalp health and hair quality, fueling demand for scalp-focused products and treatments. There's also a growing preference for natural and plant-based ingredients, while DIY and at-home care regimens have surged, especially post-pandemic. The rise of gender-neutral and inclusive branding, as well as personalization through AI and diagnostics tools, is influencing purchasing behavior. Moreover, K-beauty and J-beauty routines have introduced global audiences to multi-step hair care regimens, boosting interest in layered product usage.

Key drivers of market growth include rising consumer awareness about hair-related issues like hair loss, dandruff, and scalp sensitivity, often triggered by stress, pollution, or lifestyle factors. The influence of social media, beauty influencers, and celebrity endorsements continues to be a powerful motivator in product adoption. Technological advancements in product formulation, packaging, and distribution, along with the proliferation of e-commerce, have also made it easier for consumers to access a wider variety of specialized products. Emerging markets, with their growing middle-class populations and beauty consciousness, present significant opportunities for expansion.

Impacts USA tariff rates on the Hair and Scalp Care Market

​The 2025 U.S. tariffs, have introduced significant challenges to the hair and scalp care market. Many hair care products and essential ingredients are sourced from these countries, leading to increased production costs. For instance, a beauty supply store in Columbia, Missouri, anticipates a 75% price increase for braiding hair imported from China. This surge in costs is expected to affect both small businesses and larger retailers, potentially leading to higher consumer prices and reduced product availability. Additionally, the tariffs have disrupted supply chains, causing delays and shortages in inventory as companies adjust to the new import duties. These developments may result in decreased consumer access to certain hair care products and could impact overall market growth.

Delvens Industry Expert's Standpoint

Experts in the Hair and Scalp Care Market highlight several key trends driving growth and innovation. The hair and scalp care market include a wide range of products and treatments designed to improve hair and scalp health, from everyday shampoos and conditioners to advanced, targeted solutions. It caters to diverse consumer needs across genders, ages, and hair types, with growing demand for clean, natural, and personalized products. Key trends include a focus on scalp health, ingredient transparency, at-home care routines, and tech-driven personalization. Market growth is driven by rising awareness of hair issues, lifestyle-related concerns, social media influence, product innovation, and increasing accessibility through e-commerce and emerging global markets.

Analyst view on the impacts of U.S. tariff rates on the Hair and Scalp Care Market

​The 2025 U.S. tariffs on imports from China, Mexico, and Canada are projected to have several effects on the hair and scalp care market in the coming years. With 90% of U.S. hair extensions sourced from China and India, and 68% of salon products containing imported components, the increased tariffs are expected to raise costs for essential items such as hair extensions, styling tools, and chemical treatments. To mitigate these challenges, business owners are diversifying their supply chains by exploring Central American suppliers or U.S.-based manufacturers, which could offer duty-free imports under agreements like CAFTA-DR. Additionally, the tariffs may lead to higher consumer prices for hair care products, potentially reducing demand and affecting overall market growth. In response, businesses are adopting strategies such as bulk purchasing, AI-powered inventory forecasting, and dynamic pricing to maintain profitability while navigating the evolving trade landscape

Market Portfolio

Key Findings

• The anti-dandruff segment led the market with 37.8% revenue share in 2024, driven by the widespread prevalence of dandruff and continuous product innovation, including advanced active ingredients like zinc pyrithione and selenium sulfide. The hair loss segment is also set to grow significantly due to rising awareness and the development of advanced treatments like stem cell-based products, with companies like Calecim launching innovative hair regeneration solutions.

• In 2024, hypermarkets and supermarkets dominated the market due to their wide accessibility and diverse product range, making them key distribution channels for hair and scalp care products. However, the online channel is expected to experience the fastest growth, driven by the increasing popularity of e-commerce, which offers convenience, a broader selection of products, and the ability to compare prices and reviews.

• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. North America region is projected to hold the largest market share. Factors such as Rising Consumer Awareness About Hair Health, Growing Demand for Natural and Organic Products, Increasing Influence of Social Media and Celebrity Endorsements, Rising Prevalence of Hair-related Disorders, Advancements in Hair Care Technologies, Increased Spending on Personal Grooming, Expansion of E-commerce and Online Retail, Growing Popularity of Customizable and Personalized Products, Rising Disposable Income and Urbanization, Demand for Men’s Grooming Products, Growth in Salon and Spa Services, Innovation in Hair Growth and Hair Loss Treatments, Focus on Sustainable and Eco-friendly Products, Influence of Global Beauty Trends, and Availability of Affordable Hair Care Solution have triggered the Hair and Scalp Care Market in the region.

Regional Analysis

North America to Dominate the Market

• In North America, the hair and scalp care market is shaped by a high level of consumer awareness regarding personal care, with a strong emphasis on products that address specific concerns such as hair thinning, dandruff, and scalp health. The market is also driven by a growing preference for natural and organic products, reflecting a shift toward cleaner beauty routines. Key trends include the rise of personalized hair care solutions and a surge in demand for anti-aging products, which are supported by significant retail distribution channels and e-commerce platforms.

• Europe’s hair and scalp care market is influenced by a combination of cultural diversity, advanced research and development, and a focus on sustainability. Consumers are increasingly seeking products that cater to various hair types and concerns, such as color protection, frizz control, and scalp treatments. The region also shows a notable interest in eco-friendly and cruelty-free brands, with many companies adopting sustainable packaging and production practices. Additionally, the market benefits from high disposable income and a well-established preference for premium and luxury hair care products.

• In Asia-Pacific, the hair and scalp care market is expanding rapidly, driven by the region’s growing middle class and the increasing awareness of hair and scalp health, especially in countries like China, Japan, and India. Traditional hair care practices blend with modern products, with an increasing demand for solutions targeting hair loss, pollution damage, and dandruff. The market is also influenced by a growing trend toward premium and salon-quality products, as well as the popularity of both international and local beauty brands.

• In Latin America, the hair and scalp care market is buoyed by rising disposable incomes, with consumers in countries like Brazil and Mexico seeking products to manage hair texture, moisture, and scalp conditions. Natural ingredients, such as coconut oil and aloe vera, are popular in this region, aligning with cultural beauty practices. Additionally, as consumer awareness of hair care ingredients grows, there is an increasing demand for organic and chemical-free products that promote healthy hair and scalp.

• The Middle East and Africa’s hair and scalp care market is driven by a mix of cultural influences, including an emphasis on hair health as a sign of beauty and personal care. In regions such as the GCC countries, the demand for high-quality, luxurious hair care products is rising, alongside an increasing awareness of scalp issues like dandruff and hair loss. Traditional remedies often coexist with modern formulations, and there is a growing interest in products that address the effects of hot climates, such as hydration and protection from UV damage.

Competitive Landscape

• L’Oréal S.A.
• Johnson & Johnson Services, Inc.
• Beiersdorf
• Procter & Gamble
• Unilever
• AMOREPACIFIC US, INC.
• The Estée Lauder Companies Inc.
• Kanebo Cosmetics Inc.
• Himalaya Global Holdings Ltd
• Shiseido Company, Limited

Recent Developments

• In October 2024, Dabur India Ltd revealed its acquisition of a 51% stake in Sesa Care Pvt. Ltd, a hair care company, with an enterprise value estimated between USD 315-325 crore. As part of the deal, Dabur will pay ₹12.6 crore to True North, the current shareholder, for cumulative redeemable preference shares (CRPS). Additionally, Dabur will take on Sesa's debt of ₹289 crore, which is secured by a corporate guarantee.

Reasons to Acquire

• Increase your understanding of the market for identifying the most suitable strategies and decisions based on sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
• Gain authentic and granular data access for the Hair and Scalp Care Market to understand the trends and the factors involved in changing market situations.
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

Report Scope