Hair and Scalp Care Market – Trends Forecast Till 2030

Market Snapshot

Market Overview

The global Hair and Scalp Care Market size was estimated at USD 70.2 billion in 2023 and is projected to reach USD 118.2 billion in 2030 at a CAGR of 6.8% during the forecast period 2024-2030.

The global market for hair and scalp care products is dynamic and expansive, driven by a multitude of factors that cater to diverse consumer needs and trends. Key concerns such as dandruff, dryness, hair loss, and aging-related issues like white and grey hair have spurred significant demand for specialized products. According to the American Academy of Dermatology, approximately 30 million women in the U.S. suffer from hereditary hair loss, prompting substantial spending on hair care solutions.

A major driver in the market is the rising awareness of the adverse effects of pollution, frequent use of hair styling tools, and exposure to UV rays, which contribute to hair damage. This has led to increased demand for nourishing products, particularly hair masks, renowned for their ability to rejuvenate damaged and frizzy hair. Companies like Oribe have capitalized on this trend with targeted product launches, such as treatments specifically formulated for aging hair, addressing dullness and loss of elasticity.

Regionally, Asia Pacific is poised to be the fastest-growing market, driven by a high adoption rate of hair dyes, serums, and innovative hair care solutions. The elderly population globally is also a significant market driver, with products tailored to meet the needs of aging hair, including those from global brands like Klorane and L'Oréal.

The market landscape has seen fluctuations, notably during the COVID-19 pandemic, where lockdowns and economic uncertainties temporarily impacted consumer spending on non-essential goods like hair care products. However, the industry has shown resilience, with a recovery expected as economies stabilize.

Product innovation remains crucial, with companies expanding their portfolios to cater to specific hair types and concerns. For instance, Typology and Minimalist have entered the hair care segment with products ranging from scalp serums to oils, reflecting the trend towards "skinification" of hair care.

Technological advancements in formulation, such as the integration of natural ingredients like tea tree oil and rosemary, alongside traditional anti-dandruff agents like zinc pyrithione, highlight ongoing efforts to meet consumer preferences for safer and more effective solutions.

Market players are also focusing on customization and personalization, offering products that address a wide array of concerns from hydration and color retention to damage repair and thermal protection. This diversity underscores the complexity of hair care needs globally and the industry's commitment to innovation.

Looking ahead, rising disposable incomes, improving living standards, and the growing adoption of modern grooming practices are anticipated to drive continued market growth. Additionally, heightened awareness of environmental factors impacting hair health, such as climate change and air pollution, will likely influence product development and consumer preferences in the coming years. As such, the hair and scalp care market remains vibrant and poised for expansion, supported by ongoing trends and innovations that cater to evolving consumer demands worldwide.

Delvens Industry Expert's Standpoint

The hair and scalp care market is poised for sustained growth as consumer priorities shift towards personal grooming, self-care, and hair health. There is a rising demand for personalized hair care solutions that effectively address individual needs and concerns such as dandruff, dryness, and hair loss. This trend drives continuous product innovation in the industry, with a focus on developing formulations that cater to diverse hair types and preferences.

Furthermore, sustainability initiatives are becoming increasingly important, influencing product development and packaging choices. Brands are investing in eco-friendly practices and emphasizing transparency in sourcing to align with consumer expectations for environmentally responsible products.

Professional hair care services also contribute to market expansion, offering specialized treatments and expert advice that complement retail offerings. Despite challenges like fierce competition and evolving consumer tastes, the market outlook remains optimistic. Continued investments in research and development are expected to fuel innovation, while strategic marketing efforts will help brands differentiate themselves in a crowded market.

Overall, the hair and scalp care market is driven by the universal desire for healthy and beautiful hair, ensuring that it remains a robust and dynamic sector poised for growth in the years ahead.

Market Portfolio

Key Findings

• On the basis of Product, the product segment is poised to drive growth in the Hair and Scalp Care Market due to its substantial revenue contribution and increasing demand. Factors such as hormonal fluctuations, medical conditions, genetic predisposition, and aging contribute significantly to hair loss, affecting both men and women. The segment benefits from a diverse range of products including specialized shampoos, conditioners, and oils designed to combat hair thinning and stimulate hair growth. As awareness grows and consumers seek effective solutions to manage hair loss, this segment is expected to expand further, driving overall market growth through innovation and targeted product development tailored to diverse consumer needs.

• On the basis of distribution, The Online distribution channel is poised to drive growth in the Hair and Scalp Care Market due to its significant revenue share and consumer appeal. Online platforms offer a vast distribution network and extensive product availability, making it convenient for consumers to access a wide range of hair care products. Consumers are attracted to online channels for their ease of use, ability to compare products, attractive discounts, and personalized shopping experiences. This accessibility and convenience attract a diverse consumer base, including those seeking specific brands or product types, thereby expanding market reach and contributing to overall market growth in the hair and scalp care industry.

• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. Asia Pacific held the largest Hair and Scalp Care Market share. This growth is fueled by increasing consumer interest and the introduction of new brands like Adon Hair Care Clinic's Grow dense Hair Serum.

Regional Analysis

Asia pacific to Dominate the Market

• Asia Pacific dominated the Hair and Scalp Care Market with a share exceeding 38.0% in 2021. The region's leadership is driven by increasing consumer awareness and concern for hair and scalp health, bolstered by the entry of new brands and innovative products. For example, in July 2021, India-based Adon Hair Care Clinic introduced the FDA-approved Grow dense Hair Serum, specifically designed to address hair and scalp care needs. This launch reflects growing market dynamics where regional preferences and demand for effective solutions contribute to the robust expansion of the hair and scalp care sector in Asia Pacific.

Competitive Landscape

• L'Oréal
• Procter & Gamble
• Unilever
• Henkel
• Kao Corporation
• Shiseido Company
• Amway Corporation
• Estée Lauder Companies
• Revlon, Inc.
• Johnson & Johnson
• Coty Inc.
• Avon Products, Inc.
• Beiersdorf AG
• Oriflame Cosmetics
• Church & Dwight Co., Inc.
• Sally Beauty Holdings, Inc.
• Natura &Co
• Colgate-Palmolive Company
• The Body Shop International Limited
• Moroccanoil

Recent Developments

• In July 2022, P&G Ventures has launched Bodewell, a line of skincare products designed for consumers dealing with eczema and psoriasis. The new eczema and psoriasis lines feature gentle formulations enriched with potent ingredients such as Colloidal Oatmeal and Salicylic Acid, combined with essential moisturizers and a unique botanical blend known as BW22. Inspired by a blend of skin science and natural elements, Bodewell products effectively soothe inflamed skin and support skin adaptation over time, providing relief from symptoms and promoting clearer, healthier-looking skin.

• In August 2021, Kao Corporation introduced a new haircare series under the Essential brand, aiming to rejuvenate its hair care business. The products were developed in response to increasing demand for effective hair treatments, particularly during the pandemic, when there is a heightened interest in high-efficacy products that can be used conveniently at home.

Reasons to Acquire

• Increase your understanding of the market for identifying the most suitable strategies and decisions based on sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
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• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

Report Scope