Hair Brush Market – Trends Forecast Till 2031

Market Snapshot

Market Overview

The global Hair Brush Market size was estimated at USD 3,930 million in 2024 and is projected to reach USD 5,793.1 million in 2031 at a CAGR of 5.7 % during the forecast period 2025-2031.

The hair brush market refers to the global industry that encompasses the production, distribution, and sale of brushes used for detangling, styling, and maintaining hair. This market includes various types of hair brushes, such as round, paddle, vented, and detangling brushes, each designed for different hair types and styling needs. Consumers are increasingly aware of the impact of hair care tools on the health and appearance of their hair, which has driven the demand for high-quality brushes. Additionally, the rise of beauty consciousness and grooming trends has fueled the growth of the market, with consumers seeking brushes that cater to their specific needs, whether it's for straight, curly, or textured hair.

The scope of the hair brush market is expansive, covering both professional and consumer markets. While hair salons remain a major consumer of hair brushes, the home-use segment is growing rapidly due to the increasing focus on personal grooming. The availability of hair brushes in various price ranges, from budget to premium options, allows the market to cater to a wide range of consumers. Technological advancements, such as the development of brushes with antimicrobial properties and those designed to reduce hair breakage, have also expanded the market. Moreover, the growing demand for eco-friendly and sustainable products has introduced new opportunities for manufacturers to innovate in terms of materials used for brush handles and bristles.

Key trends influencing the hair brush market include a growing preference for ergonomic designs, multi-functional brushes, and customization options. Many consumers now prefer brushes that are not only functional but also easy to handle and gentle on the scalp. The trend toward sustainability has led to increased demand for brushes made from natural or recycled materials, such as bamboo handles or plant-based bristles. In addition, the rise of social media influencers and beauty professionals showcasing various hair tools has accelerated awareness of the latest innovations in the market. As hair care routines continue to evolve, personalized hair brushes that address individual needs for different hair textures are becoming more popular.

Several drivers are contributing to the expansion of the hair brush market. Increasing disposable income and improved standards of living are enabling consumers to spend more on high-quality hair care products. The growing awareness about the importance of maintaining healthy hair and using the right tools has further driven demand. Additionally, innovations in brush design, such as brushes that are easier to clean, faster-drying, and more durable, are attracting consumers. The rise of e-commerce platforms has also made it easier for consumers to access a wide range of hair brush options from around the world, thus broadening market reach and consumer choice.

Delvens Industry Expert's Standpoint

Experts in the Hair Brush Market highlight several key trends driving growth and innovation. The hair brush market encompasses the global production and sale of various hair care tools designed for detangling, styling, and maintaining hair. Driven by increasing consumer awareness of hair health and grooming, the market is expanding across both professional and consumer segments. Trends such as ergonomic designs, sustainability, and customization are shaping the market, with demand for eco-friendly materials and multi-functional brushes on the rise. Factors like growing disposable income, improved living standards, and innovations in brush technology are driving market growth. Additionally, e-commerce platforms have broadened consumer access to a wide range of products, further fuelling demand for specialized hair care tools.

Market Portfolio

Key Findings

• Based on the Product, the detangling hairbrush holds the largest market share at around 25%, thanks to its unique bristle design that reduces hair damage and breakage. Brands like Crave Naturals offer these brushes in synthetic and organic materials, with their Glide Thru model available in multiple colors and perfect for applying conditioner or masks. Its ergonomic, kid-friendly handle makes it ideal for thick, curly, or coarse hair. The cushion hairbrush is set to experience the fastest growth, with a projected CAGR of about 10% over the forecast period. Equipped with firm wire or plastic bristles and a soft rubber base, it effectively removes dandruff, absorbs styling products, and may stimulate hair growth. Agaro’s version, with flexible bristles and anti-static ball tips, offers a gentle scalp massage while reducing tangles.

• Based on the Material, Organic hairbrushes are expected to see the highest growth, with a CAGR of roughly 8% over the forecast period. Crafted from wood and plant-based fibers, these brushes feature stiff bristles that clean the scalp and may promote hair growth. The Redecker Company’s vegan, plastic-free brush with a beechwood handle and plant-fiber bristles meets the rising demand for eco-friendly options. Synthetic hairbrushes lead the market with a share of about 60%, prized for their affordability and ease of cleaning. Made from plastic and metal, they come in various bristle types and shapes. Olivia Garden’s professional metal brushes, with a curved design and mixed boar-nylon bristles, provide excellent grip and styling control.

• Based on the End-user, Women’s hairbrushes hold a dominant share of over 40%, driven by growing self-care awareness. A Hypebeast Limited study found over half of women view self-care as essential and are willing to invest in grooming products, boosting market growth. Men’s hairbrushes are projected to lead with a CAGR of about 7% over the forecast period, fueled by shifting masculinity norms and influencer impact. Rising men’s salon visits and a report from Entertainment Times noting 45% of Gen Z men adopting grooming products during the pandemic further drive demand.

• Based on the Application, Personal use dominates with a share exceeding 70%, propelled by social media trends and influencers promoting stylish hairbrushes. Growing interest in self-care has spurred demand for high-quality, innovative brushes for everyday use. Professional use is anticipated to grow at the fastest CAGR of around 8% over the forecast period. Made from premium materials for specific hair needs like frizz control or curls, these brushes often come with styling guides. Denman, for example, pairs its high-quality brushes with online tutorials for various looks.

• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. Europe is projected to hold the largest market share. Factors such as Rising Awareness of Personal Grooming, Increasing Disposable Income, Growing Demand for Hair Care Products, Expanding Beauty and Personal Care Industry, Influence of Social Media and Beauty Trends, Innovations in Hair Brush Designs and Materials, Rising Popularity of Sustainable and Eco-friendly Products, Growing Demand for Specialized Hair Brushes (e.g., for curly or thick hair), Increasing Number of Salons and Beauty Professionals, Expanding Online Retail and E-commerce Platforms have triggered the Hair Brush Market in the region.

Regional Analysis

Europe to Dominate the Market

• Europe holds a significant portion of the hairbrush market due to the high demand for personal care items, including hair care products. Consumers in the region increasingly view such products as essential to their daily routines, leading to a growing interest in premium natural hair care solutions like professional hairbrushes. Organic hairbrushes have gained popularity in Europe, partly due to rising concerns over scalp-related issues such as dandruff and itching.

• In Asia Pacific, the hairbrush market is experiencing rapid growth, with countries like India, China, and Japan playing pivotal roles. The region benefits from vibrant consumer cultures, large populations, and expanding awareness of organic and herbal hair care products. These factors, along with rising pollution levels in major cities, have contributed to a significant shift toward natural hair care products, driving the market forward.

Competitive Landscape

• Bristle Hair Brush
• Denman
• Meson Pearson
• Conair LLC
• G.B. Kent & Sons
• L'Oreal Paris
• Spornette
• Crave Naturals
• Dyson Limited
• Revlon Inc.

Recent Developments

• Brands like Wet Brush have introduced customizable options, while Conair and Tan Mujiang focus on eco-friendly materials like bamboo and wood, appealing to environmentally conscious consumers, especially in Asia Pacific.

Reasons to Acquire

• Increase your understanding of the market for identifying the most suitable strategies and decisions based on sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
• Gain authentic and granular data access for the Hair Brush Market to understand the trends and the factors involved in changing market situations.
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

Report Scope