Green Tea Market – Trends Forecast Till 2030

Market Snapshot

Market Overview

The global Green Tea Market size is projected to reach a CAGR of 7.50% from 2023-2030.

Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of these plants are used in the preparation of green tea. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be effective against depression, and various types of cancers such as lung cancer, liver cancer, colon cancer, and gastric cancer, among various health issues. Some scientific studies have also proven that the consumption of green tea helps enhance thinking skills and lower cholesterol as well as triglyceride levels in the body. Green tea has gained the attraction of Indian consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain weight within desired limits, reduces physical stress, and keeps check on skin redness.

The rising awareness concerning the health benefits and the growing focus of consumers on leading a healthy lifestyle are some of the vital factors that are estimated to encourage the growth of the market throughout the forecast period. In addition, the tremendously rising number of obesity cases and people suffering from cardiovascular diseases is estimated to boost the demand for green tea across the globe. As green tea is believed to reduce the effect of LDL cholesterol, and cancer cells, and cures head and body aches. In addition, green tea also helps significantly in fat reduction. These factors are estimated to fuel the growth of the overall market in the next few years. Furthermore, growing demand for functional beverages to fuel the market. The emerging trend of on-the-go nutrition and healthy hydration has significantly increased the demand for functional beverages among consumers. The Green type of tea contains a high type of antioxidant that helps reduce the aging of the cell and tissues and improved normal body function. The growing demand for nutrient-enriched beverages to reduce the risk of certain health conditions fuels the growth of the market.

On the other hand, the higher price of green tea in comparison with black tea and the lack of awareness, especially in developing economies are anticipated to restrict the growth of the global Green Tea Market in the next few years. Additionally, the presence of many nutritive beverages in the market other than green tea like cinnamon tea, specialty tea, and matcha tea is likely to shift the customer’s preference towards different products and this can hamper the growth of the market.

The spread of COVID-19 is expected to increase the demand for shopping from e-commerce platforms, prompting retailers to invest in automation solutions to cater to the burgeoning demand. Companies endeavoring to protect themselves from supply chain disruptions in the future are also likely to deploy automation solutions. Consequently, the growth of the Green Tea Market is driven by the increased demand for automated storage and retrieval solutions from the e-commerce and food & beverages industries. However, the imposition of lockdowns in different countries has led to severe cash flow issues for market players. The semiconductor & electronics manufacturing curve has flattened as well but is stable. In addition, the size of the machinery industry is contracting but is expected to stabilize in the coming years. Furthermore, halting or slowing down production in manufacturing-based industries such as automotive, metals and heavy machinery, aviation, and semiconductor & electronics industries globally resulted in a decline in demand for autonomous forklifts in 2020. However, the market is expected to gain momentum due to the growing e-commerce and retail industries after 2020.

Delvens Industry Expert's Standpoint

Growing consumer desire for natural and organic goods increased knowledge of green tea's health advantages, and the development of the tea sector in emerging nations are all factors driving the green tea market. Despite the sector being dominated by a limited number of major players and the market is generally consolidated, there is still considerable market fragmentation because of the existence of smaller businesses and specialized markets. As consumers become more health-conscious and the demand for natural and organic products rises, it is anticipated that the green tea market will keep expanding in the future. As businesses aim to respond to individual customer demands and preferences, the sector is expected to witness more innovation and product diversification, particularly in the premium and specialist categories.

Market Portfolio

Key Findings

• The type segment is further segmented into Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, and Others. The market for the loose-leaf segments is expected to grow at the highest CAGR during the forecast period; The green tea bags segment accounted for the largest share of the Indian Green Tea Market in 2019. The bags are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors such as ginger, mint, and lemon. As the consumption of green tea helps enhance brain function, reduce fat levels, lower cancer risk, and so on, green tea is being used in the manufacture of cosmetics and pharmaceutical products in the form of tea bags.

• The flavor segment is bifurcated into Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, and Others. The other segment is expected to register the highest CAGR in the market during 2022–2030. The culture of drinking green tea originated from the ancient dynasties of China, and the popularization of this culture is mainly ascribed to its health benefits.
   
• The distribution channel segment is further segmented into Supermarkets and Hypermarkets, Convenience Stores, Online, and Others. the supermarkets and hypermarkets segment accounted for the largest share of the market, whereas the other segment is expected to register the fastest CAGR during the forecast period. The sales of green tea in hypermarkets and supermarkets are increasing continuously with the increasing footfall at these places, especially that of health-conscious buyers. The wide availability of green tea products from various brands at affordable prices has encouraged customers to buy green tea from hypermarkets and supermarkets.

• The market is also divided into various regions such as Asia Pacific, North America, Europe, South America, and Middle East & Africa. The Green Tea Market in Asia Pacific is estimated to expand at a rapid pace during the forecast period. This expansion of the market in the Asia Pacific can be attributed to the high rate of adoption of autonomous forklifts in countries, such as China, which produced a maximum number of vehicles across the globe.

Regional Analysis

Asia Pacific to Dominate the Market

• The Green Tea Market in Asia Pacific is estimated to expand at a rapid pace during the forecast period. This expansion of the market in the Asia Pacific can be attributed to the high rate of adoption of autonomous forklifts in countries, such as China, which produced a maximum number of vehicles across the globe.
   
• Development of infrastructure and rapid industrialization coupled with the expansion of construction and transportation industries are likely to boost the Green Tea Market in India and consequently, propel the Green Tea Market in Asia Pacific.

Competitive Landscape

• Celestial Seasonings
• Finlays Beverages Ltd.
• Frontier Natural Products Co-Op.
• Tata Global Beverages
• The Coca-Cola Company
• Unilever
• Cape Natural Tea Products
• Associated British Foods LLC  

Recent Developments

• Keurig Dr. Pepper launched fully recycled plastic bottles for ready-to-eat green tea brands named Snapple and Core.
   
• Oziva, a leading nutrition brand in India launched Matcha Plus, which is a healthy blend of Japanese Matcha, licorice, activated charcoal, etc.

Reasons to Acquire

• Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors
   
• Gain authentic and granular data access for Green Tea Market so as to understand the trends and the factors involved in changing market situations
   
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
   
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

Report Scope