Gluten free Products Market – Trends Forecast Till 2030

Market Snapshot

Market Overview

The global Gluten-free Products market size was estimated at USD 6.85 billion in 2023 and is projected to reach USD 11.43 billion in 2030 at a CAGR of 7.6% during the forecast period 2024-2030.

The global market for gluten-free products has witnessed substantial growth driven by increasing awareness of health benefits associated with gluten-free diets. This trend is amplified by rising incidences of celiac disease and gluten sensitivities among consumers worldwide. Additionally, shifts in consumer perceptions of wellness, encompassing both physical and mental health, have led to a broader adoption of gluten-free lifestyles. The COVID-19 pandemic played a pivotal role in accelerating this trend as lockdowns and restrictions prompted greater consumption of home-cooked meals, including gluten-free alternatives like bread, cookies, cakes, and other baked goods. This increased focus on health and dietary choices is particularly evident in developed regions such as North America and Europe, where gluten-free products have gained significant traction. Furthermore, technological advancements have enhanced the palatability and accessibility of gluten-free options, making them more appealing to a wider consumer base. Innovations in manufacturing processes have improved the texture and quality of gluten-free products, addressing previous concerns about taste and consistency.

The market's growth is also driven by broader shifts in consumer preferences towards healthier eating habits and personalized nutrition. Retailers have responded by offering enhanced shopping experiences, such as in-store nutritionists and clear labelling of gluten-free products, which facilitate informed consumer choices.  Looking ahead, the gluten-free products market is poised for continued expansion as manufacturers innovate further and consumer demand for health-conscious alternatives remains robust. This sector represents a significant opportunity in the food industry, catering to a diverse range of dietary needs and preferences globally.

Delvens Industry Expert's Standpoint

In the gluten-free food market, experts emphasize several key factors driving its growth and evolution. First and foremost is the heightened health awareness among consumers regarding gluten-free diets. This awareness is not only driven by medical necessity, such as managing celiac disease or gluten sensitivity, but also by a broader perception of gluten-free products as healthier alternatives to traditional foods. Consumers increasingly view gluten-free options as part of a holistic approach to wellness, aligning with their desire to make informed dietary choices that support their overall health and well-being.

Experts also point to advancements in diagnostic tools for gluten-related disorders as pivotal in expanding the market. Improved diagnosis rates have led to a larger population being identified as needing or benefiting from gluten-free diets. This demographic expansion spans across age groups, from children to adults, further broadening the consumer base for gluten-free products. Moreover, changing consumer lifestyles play a significant role in driving market dynamics. As more individuals prioritize health and sustainability in their food choices, the demand for gluten-free options continues to grow. This trend is particularly evident in the food service industry, where establishments are increasingly offering gluten-free menu items to cater to customer preferences and regulatory requirements.

the market faces challenges, notably the higher cost of gluten-free products compared to their gluten-containing counterparts. This cost barrier remains a restraint for widespread adoption, particularly among price-sensitive consumers. Overcoming these challenges while capitalizing on the opportunities presented by evolving consumer preferences and industry trends will be crucial for the continued growth and development of the gluten-free food market globally.

Market Portfolio

Key Findings

• On the basis of Type, the bakery products segment has maintained a robust position in the market, commanding a significant share of revenue driven by increasing consumer awareness of healthy eating habits. This includes a preference for natural, organic, and gluten-free options, which are expected to sustain the segment's dominance in the foreseeable future. Innovations within the segment, such as gluten-free bread alternatives and other free-from products, have resonated well with consumers globally. This trend is further bolstered by the convenience of ready-to-eat baked goods and a growing recognition of the health benefits associated with these products. As urbanization accelerates and consumer preferences evolve, the bakery industry continues to expand its product offerings beyond traditional bread to encompass a variety of baked goods, including cakes, pastries, and breakfast cereals, thereby catering to diverse dietary preferences and lifestyles.

• On the basis of distribution channel, the supermarkets and hypermarkets segment dominated the gluten-free products market in 2023, holding a substantial revenue share of 30.1%. These retail formats are favoured by consumers for their convenience in offering a wide array of products under one roof, including gluten-free options prominently displayed in seasonally driven promotions. This accessibility not only simplifies shopping but also enhances product visibility and sales volumes due to the large consumer base they attract. Manufacturers benefit from the extensive reach and brand recognition that come with national distribution through these retail giants, facilitating higher market penetration and sales. Looking ahead, the online segment is poised for rapid growth with a projected CAGR of 12.3% from 2023 to 2030, driven by the convenience of shopping from home, doorstep delivery options, and evolving customer preferences post-pandemic. Innovations like click-and-collect and curbside pickup are expected to further bolster online sales, reflecting shifting consumer behaviours towards more flexible and convenient shopping experiences.

• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. North America held the largest market share of 38.2% in 2023 for gluten-free products, driven by increasing health consciousness and widespread availability in grocery stores, particularly in the U.S.

Regional Analysis

North America to Dominate the Market

• North America leads the global market for gluten-free products, driven by prominent companies like General Mills, The Kraft Heinz Company, and Kellogg’s Company. These companies are innovating with diverse gluten-free offerings to cater to the region’s growing demand. Bakery products, in particular, are seeing high demand due to increasing consumer preference for gluten-free alternatives. The prevalence of celiac disease and rising awareness about gluten intolerance are significant factors boosting market growth in North America.

• Europe is also poised for substantial growth in the gluten-free products market, fuelled by heightened awareness of celiac disease and gluten-related disorders. Consumers in Europe are increasingly opting for healthier food choices, including gluten-free options, which is driving market expansion in the region.

Competitive Landscape

• The Kraft Heinz Company
• The Hain Celestial Group Inc
• General Mills
• Kellogg’s Company
• ConAgra Brands Inc
• Quinoa Corporation
• Enjoy Life Foods
• Bob's Red Mill
• Amy's Foods
• Golden West Specialty Foods
• Katz Gluten Free
• Chosen Foods LLC
• Mickey's LLC
• Rachel Pauls Food
• Gee Free LLC
• Fody Foods
• Gluten-free Prairie
• Feel Good Foods
• Canyon Bakehouse LLC
• Barr Necessities
• Avena Foods Limited
• Complete Start

Recent Developments

• In February 2024, GOODLES introduced its latest offerings, GLUTEN FREE VEGAN BE HEROES and GLUTEN FREE CHEDDY MAC, marking its entry into the gluten-free market. These new products promise a delicious and nutrient-rich experience without gluten, catering to health-conscious consumers. Like all GOODLES mac and cheese varieties, they are packed with protein, fiber, prebiotics, and 21 plant-based nutrients, ensuring a flavourful and wholesome dining option.

• In January 2023, Warburton unveiled an expansion of its gluten-free bakery range with the introduction of the Gluten-Free Cinnamon & Raisin Fruity Buns. These four-pack buns are crafted from a brioche base infused with cinnamon, mixed spices, and caramelized sugar, offering a distinct and delicious flavour profile. Catering to dietary needs, the buns are free from gluten, wheat, and milk, making them suitable for a wide range of consumers. They can be enjoyed toasted or untoasted, providing versatility in consumption. This new addition underscores Warburton's commitment to meeting the growing demand for flavourful gluten-free options in the market.

Reasons to Acquire

• Increase your understanding of the market for identifying the most suitable strategies and decisions based on sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
• Gain authentic and granular data access for the Gluten-free Products Market to understand the trends and the factors involved in changing market situations.
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

Report Scope