Frozen Pizza Market – Trends Forecast Till 2030

Market Snapshot

Market Overview

The global Frozen Pizza Market size is projected to reach a CAGR of 6.1% from 2023-2030.

Frozen pizza is a half-baked pizza that is prepared using yeasted flatbread dough and stored for later consumption. It is usually topped with different kinds of cheese, sauces, and meats such as ham and chicken. Once prepared, frozen pizzas are preserved at very low temperatures, i.e., flash-frozen to lock in their nutritional value and taste. In comparison to freshly baked pizzas, frozen pizzas need to be cooked further before consumption. They also have a longer shelf life, are economical, and assist in reducing the overall wastage of food.

Increasing urbanization and growing demand for convenience food products are the key factors driving the growth of the market. Due to changing lifestyles, dietary patterns, and hectic schedules, consumers are increasingly opting for easy-to-cook and ready-to-eat meal options. This trend, coupled with the increasing working population, is favoring the growth of the market. Additionally, growing health consciousness amongst consumers has led to the launch of gluten- and dairy-free product variants, which are gaining rapid popularity among consumers. Innovative toppings, organic ingredients, and vegan options are also contributing to the extensive demand for frozen pizzas. Some of the other factors such as a rapid increase in the number of retail outlets and Quick Serving Restaurants (QSRs), along with the utilization of advanced technologies for production, storage, and supply of the products for minimal wastage of food and resources also driving the market further.

Frozen pizza is generally costlier compared to freshly baked pizza. The manufacturers of frozen pizza are pricing their products higher as compared to fresh pizza owing to the costly production and storage process. Furthermore, this is not the only product available in the global market. Consumers can opt for fresh and other types of convenience foods, which are healthier in comparison to pizza. The oligopolistic market includes individual producers that are involved in price wars and charge prices according to their choice.

The outbreak of COVID-19 has resulted in creating immense pressure across supermarkets & hypermarkets, convenience stores, and food suppliers, globally. This has led to an increased sale of convenience foods such as frozen pizza, as consumers are stockpiling shelf-stable foods. The stockpiling practice has led to a sudden hike in the market value of the global frozen pizza market in 2020 which will normalize post the stabilization of this outbreak. However, the lack of availability of frozen bakery product stocks in retail stores is currently one of the biggest concerns across the world.

Delvens Industry Expert's Standpoint

With the growing demand for easy meal solutions, frozen pizza offers a convenient option that can be cooked quickly and easily. Further, consumers are looking for healthier options including gluten-free crusts and organic ingredients. This created the need among the manufacturer to come up with healthier options in pizza categories. In addition to that, cooking frozen pizza is easy and less time-consuming which enabled the growth of this market as they are a convenient choice for busy consumers. When comes to pizza, there are a lot of flavors and topping choices available to the customers which makes them feel joy and eventually grows the frozen pizza market in the next coming years.

Market Portfolio

Key Findings

• The product segment is further fragmented into Regular, Medium, and Large. Regular frozen pizza was the largest product segment and is anticipated to dominate the market during the forecast period. These regular-size products are widely consumed among young generations, millennials, and the working-age population. The rising number of working-class women is propelling the demand for regular-sized frozen pizza in the global market.

• The distribution channel segment is further fragmented into HoReCa, Offline sales, and Online sales. HoReCa (Hotel/Restaurant/Café) was the largest distribution channel segment and is anticipated to dominate the market during the forecast period. Increasing the occurrence of QSR (Quick Restaurant Services) chains owing to the greater dependency of the younger population on fast food joints is increasing.
   
• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. North America was the largest market for frozen pizza and is anticipated to dominate the market during the forecast period. The U.S. and Canada are the largest consumers of frozen products owing to the higher shelf life and the popularity of frozen pizzas in these countries.
   
• The outbreak of COVID-19 has resulted in creating immense pressure across supermarkets & hypermarkets, convenience stores, and food suppliers, globally. This has led to an increased sale of convenience foods such as frozen pizza, as consumers are stockpiling shelf-stable foods. The stockpiling practice has led to a sudden hike in the market value of the global frozen pizza market in 2020 which will normalize post the stabilization of this outbreak. However, the lack of availability of frozen bakery product stocks in retail stores is currently one of the biggest concerns across the world.

Regional Analysis

North America to Dominate the Market

• North America was the largest market for frozen pizza and is anticipated to dominate the market during the forecast period.
   
• The U.S. and Canada are the largest consumers of frozen products owing to the higher shelf life and the popularity of frozen pizzas in these countries.

Competitive Landscape

• Bellisio Foods Inc.
• Hansen Foods, Inc.
• Nestle SA
• One Planet Pizza
• Daiya Foods Inc.
• McCain Foods Ltd.
• Oetker GmbH
• California Pizza Kitchen, Inc.
• Atkins Nutritionals, Inc.
• Freiberger Lebensmittel Gmbh Co.

Recent Developments

• In June 2021, Dr. Oetker GmbH announced the launch of its first vegan Ristorante frozen pizza in the UK. The Ristorante Margherita Pomodori pizza has a thin, crispy crust and features a vegan cheese alternative.
   
• In November 2021, California pizza kitchen announces the Canadian expansion plans in Vancouver, BC, and Toronto, Ontario, with select franchise partners. This expansion will help to improve overall operations to be a more productive and efficient way to increase overall capacity.

Reasons to Acquire

• Increase your understanding of the market for identifying the best and most suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
   
• Gain authentic and granular data access for Frozen Pizza Market so as to understand the trends and the factors involved in changing market situations.
   
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
   
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

Report Scope