Flavours and Fragrances Market – Trends Forecast Till 2030

Market Snapshot

Market Overview

The global Flavours and Fragrances Market size was estimated at USD 32.1 billion in 2023 and is projected to reach USD 45.5 billion in 2030 at a CAGR of 5.1% during the forecast period 2023-2030.

The sensory experience of flavors and fragrances is a result of the intricate blend of lactones, acids, esters, ketones, alcohol, and aldehydes. These substances are deliberately incorporated into a product to modify its solute characteristics, thereby increasing its value by providing a pleasant odor or imparting sweet, sour, tangy, and other taste profiles. The preparation of these sensory improvement products is an arduous process that involves a rigorous approach. The development of such products is achieved through the synthesis of natural and synthetic chemicals and essential oils such as vanilla pods, citruses, beaver’s castor, and deer’s musk, which are derived from plant and animal-based materials. The natural counterparts of these products are meticulously created to ensure that they meet stringent standards. In contrast, artificial esters are skillfully blended with alcohol, glycerol, or propylene glycol to formulate synthetic essence or flavorings. These flavors are widely used as an additive to enhance the taste of food & beverages in bakeries, snacks, dairy products, sauces, and confectionery. Similarly, fragrances are of utmost importance in concealing unpleasant odors in the environment. Consequently, they are mainly used in a plethora of consumer products, including body care, oral care, and home care.

In today's highly competitive global market, companies of large-scale are increasingly prioritizing the adoption of novel technologies to maintain their competitive edge. Take, for instance, the recent announcement made by Givaudan in April 2021, in which the company revealed its acquisition of Myrissi, a pioneering developer of a patented AI technology specifically designed to render fragrances into color pallets and imagery. This innovative technology serves to attract consumers and even predict their emotional responses, thereby boosting sales and enhancing overall customer satisfaction. By acquiring Myrissi, Givaudan has significantly expanded its AI-based capabilities in the development of cutting-edge fragrances, thus enabling the company to stay at the forefront of the industry.

The global pandemic, which has had far-reaching effects on various sectors of the world economy, has also impacted the flavors and fragrances market to a moderate extent, primarily due to disruptions in the global supply chain. Given the market's high dependence on the food and beverage as well as consumer products sectors, any disturbances in these areas can ripple through to the flavors and fragrances market. Additionally, China, being a major market exporter and industrial producer, has also been hit by strict lockdowns in its major provinces, which have negatively impacted industrial activities in the country. As a result of these factors, the demand for flavors and fragrances products has experienced a significant decline in the first quarter of 2020, primarily due to the outbreak of COVID-19.

Delvens Industry Expert's Standpoint

Convenience foods, which are categorized as commercially processed food products that necessitate minimal or no further preparation before consumption, encompass preserved foods, packaged foods, and ready-to-eat food products. These food products are typically fortified with individual flavor ingredients to intensify their taste. The escalating rate of urbanization and the surge in the working-class population in both developed and developing economies have triggered an upsurge in consumption of convenience foods. Likewise, the augmenting disposable income of the middle-class and the burgeoning expenditure on convenience foods are projected to fuel the demand for convenience foods, thereby stimulating the demand for flavors in the market. In most European and North American countries, the majority of the female population is employed, which substantially curtails the time they have available to prepare meals at home. Therefore, convenience food has emerged as a facile solution given its scrumptious taste and intrinsic health benefits. Additionally, frozen food is an expedient choice as it is easy to utilize, consume, and store for an extended period, which renders it more convenient for single households. These factors also contribute to the burgeoning popularity of these products among the younger generation.

Market Portfolio

Key Findings

• On the basis of type, the phenomenon of Flavors, which are chemical compounds that are capable of pleasing the senses of both smell and taste, is responsible for their greater market share in comparison to the fragrances segment. These compounds have the ability to enhance the taste of a diverse range of foods and beverages, including but not limited to dairy products, sodas, savories & snacks, and desserts. Furthermore, Flavors have the unique capacity to mask the characteristic taste of the product, thereby imparting a more pronounced and coveted taste. As an illustration, milk, a beverage known for its lackluster taste, is transformed into a sensory delight when dairy product manufacturers add flavors such as rose, saffron, and cardamom that imbue the milk and its derivatives with the modified aroma and taste of these ingredients. To add to its versatility, Flavors are also employed in the fields of pharmaceuticals and cosmetics.

• On the basis of flavours, the current market, albeit segmented, is divided into three major categories, namely food & beverages, pharmaceuticals, and others. Specifically, the food & beverages segment, which is a significant component, is further subdivided into various segments, including beverages, bakery, confectionery, dairy, and others. Similarly, the fragrances segment is also divided into fine fragrances, cosmetics & personal care, home & floor care, and others. Notably, among these applications, food & beverage is projected to remain the major application during the forecast period. This is because flavors, which are predominantly used in food & beverage manufacturing, ensure that food materials are endowed with a desirable taste and smell. Additionally, the use of flavors has also broadened from just sweets and savories to niche applications such as hot beverages, soups, and tobacco products. Therefore, the large-scale consumption of flavors from the food & beverage industry is expected to be the crucial reason for the growth of the market.
   
• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. The Asia-Pacific (APAC) region has demonstrated its dominance as the largest market for flavors and fragrances.

Regional Analysis

Asia-Pacific to Dominate the Market

• The Asia-Pacific (APAC) region has demonstrated its dominance as the largest market for flavors and fragrances.
   
• This unparalleled market growth can be attributed to the evolving way of life and the unprecedented economic expansion of emerging economies such as China, India, Vietnam, and Indonesia - which have actively stimulated the demand for flavors and fragrances in the region.

Competitive Landscape

• Givaudan
• International Flavors and Fragrances (IFF)
• Symrise AG
• Robertet Group
• Kerry Group plc
• Sensient Technologies
• Firmenich SA
• Takasago International Corp
• T. Hasegawa Co., Ltd.
• Mane
• Archer Daniel Midland Company
• Solvay S.A
• BASF
• Bell Flavors & Fragrances
• Biolandes SAS
• Young Living Essential Oils
• doTERRA International
• Falcon Essential Oils
• Flavex Naturextrakte GmbH
• Universal Oleoresins
• Synthite Industries Ltd.
• Ungerer & Company

Recent Developments

• In December 2021, Givaudan completed the acquisition of DDW, the Color House, a U.S.-based natural color company, to expand the portfolio of its global Taste & Wellbeing business. The acquisition was done as a part of the 2025 expansion strategy in the natural colors business.
   
• In July 2021, Sensient Technologies Corporation acquired the assets of Flavor Solutions, Inc., which provides flavors and flavor technologies to the food, beverage, and nutraceutical markets. The acquisition of this business will grow Sensient’s flavor portfolio through the expansion of its traditional flavor offering as well as the addition of savory reaction flavors, natural shelf-life extender technologies, and additional sweetness enhancing and salt reduction taste-modulation technology platforms.

Reasons to Acquire

• Increase your understanding of the market for identifying the most suitable strategies and decisions based on sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
   
• Gain authentic and granular data access for the Flavours & Fragrances Market to understand the trends and the factors involved in changing market situations.
   
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
   
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

Report Scope