Digitally Printed Wallpaper Market – Trends Forecast Till 2030

Market Snapshot

Market Overview

The global Digitally Printed Wallpaper Market size is expected to reach USD 50.69 billion and is projected to reach a CAGR of 19.9% from 2023-2030.

The industry that is engaged in the creation, marketing, and distribution of wallpaper that is produced using digital printing technology is known as the "market for digitally printed wallpaper." Digital printing makes it possible to print very intricate and unique designs straight into wallpaper material, opening up a world of artistic possibilities. Several reasons have contributed to the tremendous rise of the digitally printed wallpaper market in recent years. The rising need for individualized and distinctive interior design solutions is one of the main causes. Consumers may design personalized wallpaper using digital printing, adding certain patterns, colors, pictures, or even unique photographs to fit their unique likes and preferences. The development of digital printing technology itself is another element boosting the industry. Digital printing techniques have improved in effectiveness, affordability, and ability to produce outputs of a high caliber. This has increased industry growth by increasing customer access to digitally printed wallpapers.

Digitally produced wallpaper is widely used in the interior design and architectural fields. Digitally printed wallpapers are becoming a more popular choice among designers and homeowners who want to create aesthetically attractive and unique environments. Digitally printed wallpaper is also used in commercial locations including hotels, restaurants, offices, and retail stores to improve the interiors and provide distinctive brand experiences. With so many producers, sellers, and retailers in the market for digitally printed wallpaper, it is quite cutthroat. Advanced printing techniques and materials are used by manufacturers to create wallpapers that satisfy the requirements of various applications and consumer preferences.

Distribution-wise, digitally printed wallpapers may frequently be found in a variety of locations, including specialty wallpaper shops, home improvement stores, internet marketplaces, and interior design firms. Numerous producers and distributors furthermore provide custom printing services, enabling clients to submit their own ideas or work with designers to produce unique wallpaper.

The Digitally Printed Wallpaper market size has grown significantly in recent years. However, due to the outbreak of the COVID-19 pandemic, the market experienced a sharp decline in 2020. Due to the broken supply chains, manufacturing and delivery were delayed. Additionally, there was less demand for digitally printed wallpaper as a result of consumers spending less on non-essential things. People began placing more importance on necessities, which had an impact on sales and earnings. However, the industry is anticipated to rebound as conditions improve and constraints loosen, propelled by the rising desire for individualized and distinctive interior design solutions.

Delvens Industry Expert's Standpoint

The market for digitally printed wallpaper has grown and changed significantly in recent years. The need for personalized and distinctive interior design solutions is on the rise, and this demand is fueled by developments in digital printing technology and the impact of fashion trends. Understanding market dynamics and spotting growth prospects depend greatly on segmentation. Material type, application, design aesthetic, and distribution channels are important elements. Non-woven and cloth wallpapers are two examples of environmentally friendly, sustainable materials that are becoming more and more popular. The commercial sector, which includes the hotel and retail industries, has the potential for expansion whereas the residential sector has historically been the biggest user. The market is cutthroat, with a number of major competitors dominating the sector, providing a wide range of products and cutting-edge designs. However, when new competitors enter the market and market dynamics change, the competitive landscape may change. Overall, as customers look for individualized and aesthetically pleasing home design solutions, the market for digitally printed wallpaper is positioned for further expansion. Future expansion and innovation within the sector are made possible by the convergence of cutting-edge printing technology, imaginative design alternatives, and changing customer tastes.

Market Portfolio

Key Findings

• The Material type segment is further segmented into vinyl, non-woven, fabric, and others. Vinyl wallpapers have been popular due to their durability, affordability, and ease of maintenance. However, there is a growing demand for eco-friendly and sustainable materials, such as non-woven and fabric wallpapers, driven by increasing environmental consciousness. Manufacturers focusing on offering a diverse range of material options are likely to capitalize on this trend and experience growth.

• The application segment is further fragmented into residential, commercial, and industrial sectors. The residential sector has traditionally been the largest consumer, as homeowners seek personalized and visually appealing interior design solutions. The commercial sector, including hospitality, retail, and corporate spaces, is also a significant market segment due to the need for creating unique and immersive brand experiences. The industrial segment, while relatively smaller, presents opportunities for growth as digitally printed wallpapers find applications in areas like healthcare facilities and educational institutions.
   
• The Design Style segment is further segmented into traditional, modern, contemporary, and custom designs. Traditional designs often feature classic motifs and patterns, appealing to a specific consumer base that appreciates heritage and nostalgia. However, there is a growing demand for modern and contemporary designs that reflect current design trends and aesthetics. Additionally, personalized and custom designs are gaining popularity as consumers seek unique and one-of-a-kind wallpapers. Manufacturers and designers who offer a wide range of design styles and customization options are likely to experience growth in the market.
   
• The Distribution channel segment is further segmented into specialized wallpaper stores, home improvement retailers, online marketplaces, and interior design studios. Specialized wallpaper stores and home improvement retailers are traditional distribution channels that cater to consumers looking for a wide selection of wallpapers. Online marketplaces have gained significant traction, offering convenience, a vast product range, and the ability to compare prices and designs. Interior design studios also play a crucial role in recommending and sourcing digitally printed wallpapers for their clients. Manufacturers and retailers who establish a strong presence across multiple distribution channels can expand their market reach and capitalize on the growing demand.
   
• The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. The North American region is expected to be the largest region in the Digitally Printed Wallpaper market during the forecast period. The region is known for its strong focus on interior design and a preference for personalized and unique home decor solutions. The United States and Canada have witnessed increased demand for digitally printed wallpapers in both residential and commercial sectors. The growing trend of home renovation and remodeling projects further contributes to market growth in this region.

Regional Analysis

North America to Dominate the Market

• The North American region is expected to be the largest region in the Digitally Printed Wallpaper market during the forecast period.
   
• The United States and Canada have witnessed increased demand for digitally printed wallpapers in both residential and commercial sectors. The growing trend of home renovation and remodeling projects further contributes to market growth in this region.

Competitive Landscape

• A.S. Création Tapeten AG
• Graham & Brown
• Muraspec
• Brewster Home Fashions
• York Wallcoverings
• Marburg Tapetenfabrik
• Rasch GmbH + Co. KG
• Flavor Paper
• MDC Wallcoverings
• J.Josephson, Inc.

Recent Developments

• In March 2022, In collaboration with Karl Lagerfeld, Graham & Brown Ltd. released wallpapers that included the German designer's unique prints, logos, and sketches.
   
• In September 2019, Herringbone and Accord are two new bands and patterns of digitally printed wallpapers by Musapec Decorative Solutions for the luxury market.

Reasons to Acquire

• Increase your understanding of the market for identifying the best and most suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
   
• Gain authentic and granular data access for Digitally Printed Wallpaper Market so as to understand the trends and the factors involved in changing market situations.
   
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
   
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

Report Scope