Baby Powder Market - Trends Forecast Till 2028

Market Overview

The Baby Powder market size is projected to reach a CAGR of 5.5% from 2022 to 2028.

Baby powder is a customized powder specially designed for the use on the babies and children. It is used for the prevention of rashes due to the diaper and also for the cosmetic purposes. Its main constituent is talc which is also known as talcum powder or corn starch.

Consumer tastes for organic personal care products are evolving, and this industry is being pushed by this together with an increase in disposable income.

The availability of creative packaging, rising levels of investment in R&D activities, and more awareness of the significance of total personal care are anticipated to create a number of possibilities that will fuel the growth of the baby powder market.

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More parents are worried about their children's health, which has led to the acceptance of chemical-free organic infant care products. As an alternative, major corporations are using more natural and plant-based components including cornstarch, oat flour, and arrowroot starch. These chemicals, which have bigger particles, are used in baby powder without harming the infants.

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While many businesses are experiencing economic issues during COVID-19, the market for baby powders is least affected because it is a need for infants.

E-commerce has been crucial in helping the supply chain improve and gain momentum once more. People are hesitant and avoiding making in-store purchases because of widespread virus concern.

Regional Analysis

Asia Pacific had the highest revenue share of almost 35% in 2020. Growing demand for infant care items like diapers and strollers together with rising awareness of personal hygiene are fostering market expansion in the area. The market is expanding as a result of a stable rise in the birth rate, a growing middle-class population, and frequent purchases of infant care items.

Insights are provided for each region and major countries within the regions

Competitive Landscape

Key Players

• Johnson & Johnson Services Inc.
• Beiersdorf AG.
• Church & Dwight Co. Inc.
• Pigeon Corp.
• Prestige Consumer Healthcare Inc.
• The Moms Co.
• Goodbaby International Holdings Limited.
• Gerber Products Company
• Church and Dwight Co.
• Naterra International, Inc.

Recent Developments

• In January 2020, Moms & Co. came up with a digital initiative to increase sales of its baby and pregnancy care products.
• Beginning the next year, Johnson & Johnson (J&J) will discontinue producing and marketing its talc-based baby powder and replace it with cornstarch-based powder all over the world.

Reasons to Acquire

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Report Scope