The augmented reality market was valued at USD 14.7 billion in 2020 and is projected to reach USD 88.4 billion by 2026; it is expected to grow at a CAGR of 31.5% from 2021 to 2028.
Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound or the other sensory stimuli delivered via technology. It is a growing rend among companies involved in mobile computing and business applications in particular.
Surging demand for AR devices and applications in healthcare, growing demand for AR in retail and e-commerce sectors, rising investments in the AR market, increasing demand for AR devices and technology in the global automotive industry are some of the factors that have supported long-term expansion for Augmented Reality (AR) Market.
The ongoing pandemic has increased the demand for AR devices owing to the unexpected situation of lockdowns in key regions (Europe, APAC, and North America). The employees of several organizations are working from home in the wake of COVID-19, thereby increasing the requirement for virtual meetings, training, and conferences.
North America dominated the augmented reality market in 2020 and accounted for a revenue share of around 35.0%. The U.S. accounted for a substantial share of the regional market. The U.S. also leads in terms of the adoption and deployment of the latest technologies. Europe is also expected to witness considerable growth over the forecast period driven by the growing adoption of AR technology in gaming and entertainment applications. Germany is particularly emerging as a gaming hub.
Insights are provided for each region and major countries within the regions
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Report Feature |
Descriptions |
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Market Revenue In 2021 |
USD 7.1 billion |
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Growth Rate |
CAGR of 10.0% during the forecasting period, 2021-2026 |
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Historical Data |
2018-2019 |
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Forecast Years |
2021-2026 |
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Base Year |
2020 |
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Units Considered |
Revenue in USD billion and CAGR from 2021 to 2026 |
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Report Segmentation |
material type, end use, implementation and geography |
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Report Attribute |
Market Revenue Sizing (Global, Regional and Country Level) Company Share Analysis, Market Dynamics, Company Profiling |
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Regional Level Scope |
North America, Europe, Asia-Pacific, South America, and Middle East and Africa |
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Country Level Scope |
U.S., Japan, Germany, U.K., China, India, Brazil, UAE, South Africa (50+ Countries Across the Globe) |
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Companies Profiled |
Google, Inc., Ptc Inc., Seiko Epson, Microsoft, Lenovo, Samsung Electronics, Apple, Wikitude, Gmbh, Maxst Co. Ltd. and Qualcomm. |
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Available Customization |
In addition to the market data for Augmented Reality (AR) Market, Delvens offers client-centric report and customized according to the company’s specific demand and requirement. |
Augmented Reality (AR) Market is segmented into technology, offering, device type, application and region.
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